After a “Not Your Mother’s Tiffany” campaign, a recent partnership with Beyoncé and Jay-Z featuring a Basquiat painting, and a collaboration with contemporary artist Daniel Arsham, Tiffany & Co. has announced a collaboration with American streetwear brand Supreme.
The limited-edition capsule collection continues the legendary brand’s campaign to appeal to a younger clientèle, a mission that began after the luxury jewelry company was acquired by LVMH.
The collaboration collection pays homage to classic Return to Tiffany designs while updating them with the Supreme box logo. A heart tag pendant sits at the forefront of the offerings, alongside an oval yag pearl necklace, heart tag stud earrings, the heart knife key ring, the oval tag keyring, a star bracelet, and a t-shirt.
The brands teased the drop with a video of Supreme skater Sean Pablo wearing a string of pearls with the updated Tiffany tag. The collection is entirely made of sterling silver. The design worn by Sean Pablo also features freshwater pearls.
Perhaps the collection’s most innovative and youthful piece is the star bracelet composed of star-shaped links, seven of which each feature one letter to spell out “Supreme.”
The t-shirt’s design will remain true to the iconic Supreme white box logo tee. Rather than the familiar red, the box is shaded in the Tiffany’s signature blue.
Though firmly a streetwear brand, Supreme is no stranger to luxury collaborations. The brand has previously partnered with several other LVMH labels including Rimowa and Louis Vuitton. Its 2017 collaboration with Louis Vuitton was a game changer and a major contributor to today’s trend of streetwear and luxury collaborations.
Supreme has partnered with Comme Des Garçons, Emilio Pucci, Lacoste and more. The choice to partner with a jewelry brand, however, is an unexpected move.
The collection launches in Supreme stores on Nov. 11 and in select Tiffany & Co. stores on Nov. 12. The New York Flagship, South Coast Plaza, and Miami Design District Tiffany & Co. stores will be among those carrying the collection, which will also be available on the Supreme website. Prices range from $54 to $1,250.