Consisting of a tightly edited collection of ethically made, monochromatic pieces for men and women, TATEJONES is here to simplify getting dressed.
Pop-up shops, luxury boutiques, online retailers and even Instagram—the sheer amount of choices when it comes to shopping can be, in a word, overwhelming. Luckily, TATEJONES (tatejones.us) is here to help navigate the landscape. The Scottsdale-based clothing line, which launched in 2019, has taken the decision-making out of getting dressed with its pared-down offerings, including streamlined sweats, tees, dresses and more. “In this social media-centric world where everything is happening so fast and trends come and go, we wanted to create something that was timeless and effortless with a ton of repeat wearability,” says Shawn Harrison, who runs the brand with partner Stacey Horton. “TATEJONES is modern, go anywhere, do anything clothing.” Ethically made in Los Angeles from 100 percent domestic fabric and packaged in recyclable materials, sustainablity is a big part of the brand’s values. “We focus on small-batch production to avoid the waste that is so prevalent in our industry at the moment,” explains Horton. “We create high-quality clothing that our customers can... wear over and over again. Repeat wearability gives everyone the choice to be more sustainable.” For spring, the duo has released its first-ever collaboration with L.A.- and Phoenix-based artist Gino Belassen, and plans to explore more partnerships in the future. But whatever comes next, comfort will always be key. Says Harrison, “Real luxury is being comfortable.” We couldn’t agree more.
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