Alicia LaBelle, Meg Sassaman, Renee Parsons, Kristin LaBelle, Lisa Pettorossi and Maude LaBelle
THE PARTY To celebrate its first-ever pop-up shop, PXG Apparel and Modern Luxury hosted a stylish gathering at Scottsdale Fashion Square’s Luxury Wing. The boutique, located on Level 1 and open through April 2025, is PXG Apparel’s first dedicated space for clothing and accessories.
Chrystal Kral, Cyn Silva and Amanda Pienta
THE PEOPLE Among those in attendance were PXG’s chief marketing officer Renee Parsons, alongside her husband, PXG founder Bob Parsons. The guest list also included Catherine Bigger, Jose Velasco Vega, Cyn Silva, Ashley Perez, Elizabeth Smith and Tim Harrison.
Renee and Bob Parsons
THE PINNACLE With DJ Rowshay setting the vibe, guests enjoyed premium Don Julio 1942 tequila and bites by chef Mel Mecinas of Scottsdale National Golf Club. Attendees explored the collection with styling advice from fitting specialists and snapped photos in the PXG Apparel Moke. This celebration marked the first of many exciting events planned during the pop-up’s six-month run. Follow PXG Apparel online and on Instagram for updates on future events and activations. Cheers!
Commander Kevin Young CBE and Mel Mecinas, executive chef at SNGC
Jose Velasco Vega and Brad Perry strike a pose.
Models in PXG Apparel
Maja, Jack and John Langbein
Elizabeth Smith and friends
DJ Rowshay's tunes kept the mood upbeat.
Photography by: TOM JORDAN
