When one of Dan Moran’s clients needs a custom-made engagement ring fast, he hops into a private plane to deliver the goods. The Los Angeles-based jeweler says he’s been fortunate enough to marry his two loves—flying and diamonds.
“It doesn’t take much for a client to convince me to fly out,” he says. “In many ways, everything I do down here is just to get me up there.”
When he’s not up in the sky, the third-generation diamond dealer is running his own company, Concierge Diamonds. Moran started his business back in 2012 to give customers what he calls “unmatched service.”
“Nobody buys a piece from me who hasn’t spoken to me,” he says. “I try to approach it by saying, ‘What are you looking for today and how can I create that for you?’”
Moran collaborates with clients through every step of the design process. He sends diamond photos and personally approves every piece before it leaves his office in downtown L.A. What makes his approach different? He takes the time to educate, to share his expertise.
“My clients, by the time they’re done buying an engagement ring from me, know how to evaluate a diamond,” he says.
And like any good marriage, the basis of Moran’s relationship with his clients is built on trust. He’s even climbed Camelback Mountain with some of them. Actors, athletes and executives are among his frequent buyers, though he remains discreet on names for privacy purposes. And he prides himself in not hiking up client bills to furnish his advertising budget.
“The only marketing is my jewelry,” he says. “Every ring I make has to be a calling card.”
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