With a shared vision of the motorcycle as the ultimate fashion accessory, Burberry and DAB Motors have partnered up to launch the Concept-E RS Burberry edition.
The limited edition release is truly a special product for the luxury space. Given the nature of the unprecedented collaboration, it was made in only 20 units and is on display in Burberry’s most iconic flagship stores, including Dubai, New York, Miami, Los Angeles, Hong Kong, Tokyo, Seoul, Milan and London.
“As one of the most creative players in the industry, luxury fashion brands always inspired me to innovate and fight to change the traditional idea of motorcycle,” DAB Motors CEO and founder Simon Dabadie said of the collaboration. “I created DAB Motors through a fashion and design enthusiast vision. I wanted to present the motorcycle as a true fashionable device capable of generating desire and expressing identity.”
“Burberry wanted to partner with DAB Motors for a number of reasons,” Burberry Senior Vice President Adrian Ward Rees further explained. “Firstly, as a brand, Burberry celebrated open spaces and exploration, which DAB Motors encourages by allowing transport to many areas of the world. Secondly, the innovation of creating sustainable transport through the future of electric vehicles speaks to our ambitions as a brand around carbon emissions and a different approach to sustainability. Finally, luxury is about the craftsman, something all luxury houses pride themselves on. DAB MOtors creates a bespoke approach to its craft in the industry through an atelier approach to the product experience providing very real consideration in the design and construction.”
The Concept-E RS Burberry edition comes in either midnight blue or metallic grey and features logoed bodywork, a leather seat and handlebar grips embellished with the TB monogram and customized rims.What’s more, the sleek motorcycle is created in DAB Motor’s Bayonne, France factory, which uses a sustainable manufacturing model to generate less waste and manufacture a bike with a prolonged life cycle. By operating through an electric power source, the bike also provides a more environmentally friendly way to get around. And to seal the deal, the Concept-E RS Burberry edition is fully configurable to the user’s wishes.