Lights, Camera, Action

BY Nora Burba Trulsson | November 1, 2016 | Feature Features National

Bob Parsons' newest venture—a full-service production studio—is sneaky cool and cutting edge.
Bob Parsons, shown here enjoying another one of his passions, just launched a state-of-the-art production facility.

Just in case you were worried, Bob Parsons gets plenty of sleep and rest, thank you very much—this despite launching more successful companies than a dozen mere mortals could dream of.

He does not stay up all night sweating the details. “I delegate,” says Parsons of his secret to success. “I delegate to very competent people. That’s how I do it.”

The Scottsdale-based billionaire philanthropist and founder of GoDaddy, PXG golf clubs, YAM Properties and numerous other businesses launched another venture this summer: Sneaky Big Studios, a 15,000-square-foot state-of-the-art production facility in North Scottsdale.

“I do things that I love,” Parsons says, explaining his full-on foray into video and audio production. “I love advertising, and I like to do my own productions. That’s how Sneaky Big Studios came about.”

Parsons plans to do his own companies’ productions here, but it’s also open to anyone who wants to cut a record, make a movie, shoot a commercial or host a live event, without having to travel to facilities in New York or Los Angeles.

Among the studio’s highlights are a 4,000-square-foot soundstage, a second 500-square-foot soundstage and recording studio, a superadvanced virtual- and augmented-reality system, five editing suites, a color-correction suite, and an air conditioning system that is both cool and silent—a boon for recording.

And the name? A twist on “sneaky long,” says Parsons, a golf term for a golfer’s swing that is surprisingly powerful. “You wouldn’t expect something of this caliber in Scottsdale,” he says, “but we did it.” 15750 N. Northsight Blvd., Scottsdale, 480.344.0100,

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