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Full Circle

BY Nora Burba Trulsson | December 14, 2018 | Feature Features National

A new-to-the-market product lets real estate agents get the big picture.
Patrick Niederdrenk and Maximilian de Melo in one of their luxe listings

Getting someone to view a real estate listing is one of the biggest hurdles that agents and brokers face. Maximilian de Melo, Patrick Niederdrenk and their partner, Raul Guevara, are betting that a new product they’ve introduced to the U.S. market will get more views of listings—and be easy-peasy for those in the real estate business to use. The Scottsdale-based business partners recently launched Ogulo stateside. It’s a German software that lets agents create virtual reality-enabled 360-degree tours of their listings using a simple 360-degree camera that connects to a smartphone or tablet with a monopod to capture images, which can then be uploaded to websites, social media, MLS listings, emails or texts embedded with personalized branding information via the Ogulo website. Thus far, My Home Group, Sotheby’s, Keller Williams and Coldwell Banker are among the realty firms that have taken Ogulo for a spin. De Melo and Niederdrenk also run a successful boutique brokerage called America One Luxury Real Estate, and a real estate investment firm, MXP Real Estate Investment LLC with Guevara. “Anyone can do it. It creates a 24/7 open house.”

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