It doesn’t take a rocket scientist to realize that beauty has become smarter—and techier—than ever before, which is why we’ve rounded up the Valley’s most innovative beauty services. You’re welcome.
PURE opened two new boutiques in Scottsdale.
True or False Ultraluxe eyelash extension studio The Lash Lounge—a female-founded company hailing from Dallas—opened its first Arizona location in January, bringing the next wave of eyelash extensions to the Valley. By using an innovative face-mapping system and only premium synthetic material curled to imitate natural lashes, the studio’s pros can make your lashes look just like the real thing—but better. Much better. From $225,15147 N. Scottsdale Road, Ste. 120, Scottsdale, 480.725.5274
Lift Off For fitness and facials in one easy stop, visit Face.Lift Studios. Founded by skincare specialist and fitness guru Shandi Rooney, the studio offers a variety of fitness classes and aesthetic services designed to tackle her clients’ biggest beauty woes. The studio also offers Rooney’s intelligently designed workout for your face and body that’s appropriate for every age, skin type and fitness level. Packages from $150,4025 N. 44th St., Phoenix, 602.957.0028
Next Level CIVANA’s next generation has arrived with the addition of a 22,000-square-foot spa and a roughly $50 million renovation. New leadership—including Sharon Otaguro, a seasoned spa veteran who is now heading up the wellness division; and freshly appointed CEO Maggie Lang, an industry veteran—has prepared the wellness resort to enter a new age full of luxe amenities and even more luxe services. Tranquility Suite from $600 per night, 37220 Mule Train Road, Carefree, 480.653.9000
Tech Talk When it comes down to it, the science behind what your own skin needs remains largely a guessing game. Until now, that is. The new SkinHealth genetic test (from $299) from Advanced Genomic Solutions, an international leader in genomic testing, is designed to identify your genetic skin type—leading to a better understanding of your skin’s problems and what it needs to look and feel its best. 6900 E. Camelback Road, Ste. 860, Scottsdale, 833.874.3637
Pure Genius Natural cosmetics and skincare company 100% PUREhas opened its first two locations in Scottsdale. Luxe products include Restorative Sea Culture Extra Riche Créme, a moisturizer packed with nutrient-rich sea minerals and skin-plumping seaweed. All are free of synthetic chemical preservatives, colors and fragrances. PURE boutiques also offer spa services, including facials and waxing. Products from $36, Scottsdale Fashion Square, 480.448.9781; Kierland Commons, 480.448.9778