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Chatting with our 2019 Women of Style

Nora Burba Trulsson, Jessica Dunham and Ty Fahlman | August 19, 2019 | People National

Our annual Women of Style accolades are bestowed on these three Scottsdale fashionistas.

A Repurposeful Life
Fashion influencer Laura Madden found her passion—sustainability.


On a recent sunny morning, Laura Madden is wearing a slim black dress cinched with a copper belt, a floppy fedora and carrying a Miu Miu bag, all vintage. The vintage angle is important to the model/stylist/blogger/writer/former yoga instructor. Madden is bucking consumption mentality when it comes to clothing and accessories, finding her fashion passion in sustainability.

The Boston native found her calling after watching The True Cost, a Netflix documentary about the environmental and human impacts of the fashion industry. At the same time, she was hired as a personal shopper and stylist for an upscale thrift shop in Minneapolis, where she and her husband were living at the time. “I admit, I am a shopaholic,” says Madden, who moved back to Phoenix after a stint in San Francisco. “But I made a commitment to be more aware of waste in fashion, and found that by shopping secondhand, you don’t have to deprive yourself.”

Madden preaches what she practices, doling out sustainability tips like buying classic styles that can be worn for years, swapping clothes with friends, shopping vintage or supporting sustainable brands. “Repair, share or repurpose,” says Madden, who serves as a brand ambassador for sustainable lines like Tonlé and Hozen, as well as Goodwill Arizona.

“Little by little, fashion sustainability is catching on” Madden says. “If you can save clothes from ending up in a landfill, it’s a good thing.” –NBT

Photography by King Lawrence; hair and makeup by Bianca Matamoros Koonce

Ashley Paige
This sartorial savant is a bold force pushing fashion forward in the Valley.


A former teenage model turned entrepreneur, stylist and creative director, Ashley Paige has long been one of the brightest forces in Arizona fashion. Named Phoenix Fashion Week’s 2017 stylist of the year, Paige, 31, has styled countless models and celebrities, and people here in the know turn to her daily for her keen eye and unique sartorial sense.

Model, influencer, businesswoman, makeup artist, hairstylist, wardrobe stylist, philanthropist: Paige wears many hats. But, above all, she is a champion of free expression through fashion. Paige is renowned for her eclectic, innovative looks both on and off the runway, and is blessed with an eye for bold, provocative design and a penchant for utilizing vibrant colors and textures to help tell a story.

Her salon, Ashley Paige Collective (4211 N. Winfield Scott Plaza, Scottsdale, 480.826.5232), does hair for many in the affluent, entertainment and fashion communities here in the Valley, but Paige’s greatest passion is giving back. Through her positions as a Luxe and City creative community member and a Fashion Arizona developing team member, she helps garner support for our creative industries and empowers other like-minded creative artists. Furthermore, as a philanthropist, she has devoted herself to raising money for autism, a cause very dear to heart.

Here’s hoping Paige continues to paint with her own unique brush in Scottsdale fashion for years to come. –TF

Photography by Jim Hesterman Photography; styling by Anthony Leroux; clothing by Nadine Merabi & Christine Adar; hair, makeup and modeling courtesy of ashley paige collective

Diana Elizabeth Steffen
This Phoenix resident is blurring the lines between feminine and classy, trendy and fashion-forward.


When you’re named after royalty, people expect greatness—or at least effortless grace and style. For Diana Elizabeth Steffen (Diana after Princess Di and Elizabeth in honor of the queen), those qualities come naturally.

The California-raised lifestyle blogger and photographer now calls Arizona home, specifically an impeccably appointed Biltmore house. Here, she curates decor, clothing and accessories that reflect her refined sense of style.

The former broadcast journalist (Steffen worked as a red-carpet reporter for E!) left corporate America nearly 10 years ago to be a style entrepreneur. This means she knows a thing or two about how to convey a look that exudes chic luxury, including her go-to fashion staples.

“When I don’t know what to wear, I grab high-waisted jeans or a skirt, and a bodysuit,” Steffen says. Steffen isn’t immune to trends though. Her favorite right now? “Pleats! I have a maxi dress, pants, jumpsuit. I can never just buy one.”

Steffen is a fan of designers such as Lovers + Friends, Lilly Pulitzer, For Love & Lemons, and Saint Laurent by Anthony Vaccarello. But she also stands by the idea that true style is more than just the clothes you put on each day.

“Confidence makes you stand out,” she explains. “A well-fitted outfit or a bold color will turn heads, but a confident walk is what makes a woman striking.” –JD

Photography by Jennifer Bowen

Tags: fashion

Photography by: photographers