MAD ABOUT PLAID
Although Percy Knox’s latest venture—menswear line, Glenn Plaid—won’t be making its Phoenix Fashion Week debut until October, the PHXFW veteran has had plenty of experience with the Valley’s busiest week in fashion. As a veteran in the fashion world and one of PHXFW’s earliest board members, Knox is no stranger to the challenges currently facing the industry, and, thus, he’s undertaking Glenn Plaid in a strategic manner—which is exactly why, when Knox launched the made-to-measure brand earlier this year, he decided it should be online-only.
“You’re seeing retail struggling quite a bit right now, so going to more customizable and virtual options where you see someone coming to you for help as opposed to you going out to them—it’s more of a trend for the future,” he says.
Sans showroom, Knox says the brand is able to reach customers directly by providing services like complimentary in-home fittings with one of their personal stylists. Orders are even personally delivered to the customer’s door so that stylists can provide a perfect fit and make any necessary alterations.
“All you need is your fabrics and forms.” says Knox. “We use the website as a showroom, which gives us a way to connect to anyone, anywhere, across the lines.”
Knox also decided to stray from the pack in regards to traditional made-to-measure menswear design, creating looks that are both edgy and professional by playing with color, fabrics and prints.
“We’re trying to take a different view of how the things are right now,” he says. “We want to create more diversity in (the customer’s) looks. We’re looking to be a bit more cutting-edge.”
Knox says that what Glenn Plaid is selling and what he sees other made-to-measure brands selling is vastly different. “It’s about lifestyle for us,” he adds. PHXFW, Oct. 5-7, tickets from $60, Talking Stick Resort, 9800 Talking Stick Way, Scottsdale
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